Public Relations
CAPPS Building Bridges Initiative
CAPPS has joined together with schools, students and employers to secure the future of private postsecondary education in California and build bridges through public awareness about the vital role these institutions play in our everyday lives.
That's what Building Bridges is about after all, connecting with each other: Our public relations efforts are geared towards putting a positive face on the sector that works so hard to educate and train today's and tomorrow's workers.
Our legislative efforts are highly focused on obtaining industry oversight that benefits all Californians.
Our communications regularly highlight student successes, school accomplishments and grassroots legislative outreach needs through our Building Bridges and SOS (Save Our Sector) Newsletters.
How Private Postsecondary Schools Contribute to California
Highly-trained graduates have a major impact on the California economy. Every day we come into contact with people in all walks of life who graduated from a private postsecondary school. From the technicians who ensure our computers, telephones and information systems work properly; to the doctor's offices where we have our blood pressure taken and insurance claims processed; the salons and spas that style our hair and keep our skin glowing; to the graphics, animation, television and film production crews that keep us entertained, all are dependent on the specialized, high-quality training offered though California's private postsecondary schools. Look around you - you are certain to see someone who has benefited from a private postsecondary school education!
How You Can Help - Get Involved!
Become a Member of CAPPS: Your membership ensures the needs of your school, students and employers will be voiced to lawmakers on a state, local and national level.
Share Your Success: Let the media and your community know about the vital impact your school has on the state and local economy. You know your school is great - now tell the world!
Contact Your Local and State Officials: Crucial legislation that affects the future of your school is being created now. Don't miss your opportunity to help shape the future of private postsecondary education. Join your colleagues in the fight for a FAIR, regulated industry.
Press Materials and CAPPS in the News